I Hold the Great Rack
The World Died Today While Your Were On Your Phone - Vol. 1
Set at a punchy 120 bpm, vol. 1 is undeniably catchy with soaring trumpet particles, quirky vocal jabs and liquidised bass lines that feel simultaneously familiar yet other worldly.
Composed by I Hold the Great Rack.
Recorded, produced and mixed by Reuben Lewis.
Filmed and edited by Emily Bennett.
Mastered by Myles Mumford.
Commissioned by Art, Not Apart 2020'The World Died Today While You Were On Your Phone' is I Hold the Great Rack's multi-panelled series on Instagram that repurposes mainstream media to redefine how experimental art can be consumed by reflecting the platform on which it inhabits. It's an evolving work that interrogates social media's narcissistic culture, passive activism and perpetuation of tired norms to bring a new perspective to our default scrolling gaze.
The World Died Today While Your Were On Your Phone - Vol. 2
Set at 90 bpm, vol. 2 sets a much darker and brooding undertone when compared to its predecessor, yet retains IHTGR's infectious combination of granulated trumpet ambience, witty vocals and dank beats.
Composed by I Hold the Great Rack.
Recorded, produced and mixed by Reuben Lewis.
Filmed and edited by Emily Bennett.
Mastered by Myles Mumford.
Supported by the City of Melbourne COVID-19 Arts Grants.